standard arabic is to northern africa what latin was to western europe
The Arabic language is gaining importance in the digital world. There is an abundant development of numerous Arabic typefaces going on in response to the demand for various Arabic translations and uses. Written Visuals is part of this movement, playing with Arabic words in a visually cheerful way.
For Written Visuals, Mohannad Al Mahayni (36, born in Damascus) and Abir Fawaz (26, Lebanese, living in the UAE) worked together for the first time out of a shared passion for Arabic fonts. Al Mahayni studied Fine Arts. Starting his career in the advertising world, he is specialized in what he calls “Arabisation and localisation“: translation, digital Arabic calligraphy, and Arabising layouts, logotypes and brand IDs. At the moment, Al Mahayni is a beta tester of the first online Arabic calligraphy font engine. Abir Fawaz holds a degree in Visual Communication and has been working on several projects as a graphic designer. She is currently developing her own typeface called Awal. Both are internationally renowned for their work.